Hindsight

I was looking through my e-mails today and I couldn’t help but get reminded of this post. This post was prompted by one phone call from a VMS provider, who was a bit irritated that I was writing my VMS series.

I explained that I was just trying to open up a dialog and create a whitepaper for industry best practices. He shot me down and said “that’s noble, kid, but I don’t think it’s gonna happen.” He then proceeded to tell me that I was doing this because I’m coming from the agency side and I’m anti-VMS…and the VMS providers know what they’re doing…and trying to come up with best practices is just a futile attempt by agencies to resist the VMS trend.

While other VMS’s have been open to dialog (a lot have left comments on my list and some have e-mailed me offering to collaborate), this particular provider was ticked. I always wondered why that was.

He was a VP at the now-defunct ECG.

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